Jumeirah's trendy beachfront lifestyle destination — free public beach, an urban waterpark, street art murals, and over 130 dining and shopping options in one vibrant space.
La Mer is a Meraas-developed beachfront lifestyle destination that opened in 2017. It sprawls across 14,000 square metres of beachfront in Jumeirah, combining a free public beach with an outdoor retail and dining precinct that has a distinctively creative, street-art-inspired aesthetic.
14,000sqm free public beach with calm waters, lifeguards on duty, and sun loungers for hire.
Urban waterpark with FlowRider surf simulator, wave pool, slides, lazy river. Weekday AED 50, weekend AED 75.
La Mer is filled with large-scale murals and installations — one of Dubai's best urban art experiences and photography spots.
Comptoir 102, TGI Fridays, Five Guys, Goop Kitchen, and 130+ more options. Something for every budget.
| Activity | Cost |
|---|---|
| Beach entry | Free |
| Laguna Waterpark (weekday) | AED 50 adult / AED 45 child |
| Laguna Waterpark (weekend) | AED 75 adult / AED 65 child |
| Sun lounger rental | AED 50-80 |
| Budget meal (food trucks) | AED 30-60 |
Best half-day plan: Arrive at 9am for a morning beach swim. Lunch at Comptoir 102 or any beach cafe (AED 60-100). Afternoon at Laguna Waterpark (AED 50 weekday). Leave at 5pm. Total spend: AED 150-200 for a full La Mer experience.
Yes — La Mer beach is a free public beach. No entry charge for the beach. Sun loungers can be rented. The Laguna Waterpark adjacent to the beach is a separate paid attraction (AED 50-75 per person).
La Mer is a beach lifestyle destination with a free public beach, Laguna Waterpark (slides, wave pool, FlowRider), 130+ restaurants and cafes from budget to mid-range, concept stores, street art murals, and a distinctively creative outdoor atmosphere popular with young Dubai residents.
La Mer is in Jumeirah 1, north of the Burj Al Arab area. Bus route 8 from Mall of Emirates stops nearby. Taxi from Downtown: AED 25-35, 15-20 minutes. Taxi from JBR/Marina: AED 30-40. Limited paid parking on site — arrive early on weekends.
Yes — particularly on weekdays at AED 50. The FlowRider surf simulator is a standout (unlimited use included), the wave pool is excellent, and the compact size means you cover everything in 3-4 hours. Weekends can be very crowded — aim for Tuesday/Wednesday mornings.
The best La Mer experience: morning beach swim (free), lunch at Comptoir 102 or a casual beach cafe, afternoon at Laguna Waterpark (AED 50 weekday), evening walk through the street art installations. Total half-day, total spend AED 150-250.
La Mer, Kite Beach, JBR — our Dubai experts recommend the best beach experience for your trip.
Chat on WhatsAppFree travel advice
Get insider tips, honest prices, and personalised itinerary help — directly on WhatsApp. No bots, real humans.
Chat With Us FreePlease log in to add this tour to your wishlist.